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The
popularity of singles events and other offline dating services have proven
resilient over the past 10 years. From personal introductions agencies through
to speed dating, face-to-face interaction has been a powerful force in the
dating services industry. Now with the growing demand for specialised dating
coaching services, the offline dating services industry is still growing. But
with the demand for online dating
taking over 60% of the complete industry in Australia, we can't deny which
service is more popular.
Online dating swoops conversation topics, TV,
online ads and other forms of media. It's growing rapidly, with the bulk of the
market run by some big
players, i.e. IAC (tinder, okcupid.com, match.com,
Meetic Group) and Fairfax Media (rsvp.com.au
and Oasis merger). While online dating grows into a sophisticated people magnet, the number of divorces
between 2015-16 are forecast to rise- creating growth and more users. Another
key externaldriver for the online dating services is
online shopping, with revenue coming in at 16bn in Australia and with annual growth of
16.5% from 2011-2016 there's no denying people are becoming increasingly
comfortable with the use of computers in their day to day life and personal
chores.
As the industry
tightens and competition rapidly increases, new
markets open up and more opportunities arise. These
opportunities benefit both the online dating companies and the end user, single/seeking people. These
opportunities arise in the shape of greater matching, cultural dating sites,
and other specialised matching, including technological advancements.
But with all the computer power in the world, there will always be people who
prefer to meet face-to-face, especially when we talk about singles in the 30-60
age group. MeetUp in Melbourne is booming the best resource for
singles events and it's hard to believe so many people are still unaware of
what MeetUp is. A good news for singles
events and offline dating is a swoop of baby boomers hitting the singles scene
and actively seeking other similar singles. This generation is a lot more
comfortable with an event or nice tour, rather than online dating
conversations, creating new opportunities for offline dating services to flourish. Despite online dating appearing to monopolize
the dating services industry, there is still great demand for offline services
as human interaction is paramount in these cases. Although it's still unclear
how popular these services will be and what shape they will take over the
course of years, offline dating is going through a growth period.
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